Alpha Grand Rapids has been serving Grand Rapids, Michigan since 1985. Originally, they were Alpha Women’s Center of Grand Rapids and services focused mainly on serving women. The organization acts as a pregnancy center guiding women through unexpected or crisis pregnancies. Alpha Grand Rapids also offers its clients free pregnancy tests, STD testing, ultrasounds, and long-term care consisting of pregnancy education and parenting classes, English as a second language classes, and a GED completion program. Most of their clients are women living in poverty or women who don’t speak English as a first language. In the last couple of years, Alpha Grand Rapids has expanded its services and started on the process of creating Alpha Men’s Center. This service expansion will allow the organization to serve whole families in their community with more individualized care for clients regardless of gender.

Full Case Study

Alpha Grand Rapids’ Walk for Life Event Reaches 122% of Fundraising Goal Using Qgiv’s Tools


Alpha Grand Rapids was failing to reach its event fundraising goals due to giving tools that lacked customizability and were difficult for donors to use confidently. Development staff had to manually process cash and check donations due to their supporters being uncomfortable with the online giving tools used during their event. Because their donors had difficulty making gifts, pledges went unfulfilled and fundraising goals were missed. Recognizing that this negatively impacted the families they serve, Alpha Grand Rapids sought more robust tools. They asked their Bloomerang representative for a recommendation and they were referred to Qgiv.


Qgiv offered Alpha Grand Rapids a variety of user-friendly online fundraising tools such as the peer-to-peer platform and text fundraising. Alpha Grand Rapids streamlined their online donation process and can even accept donations and pledges via text message. Because Qgiv’s tools are customizable, Alpha Grand Rapids was able to create event-specific branding to increase community awareness of their Walk for Life fundraiser.

Thanks to their designated Customer Success Manager, Alpha Grand Rapids was able to add new elements to their event that delighted donors and increased funds raised.


Alpha Grand Rapids’ Walk for Life event raised more than $60,000. They had set a fundraising goal of $50,000. This means they reached 122% of their goal! Alpha Grand Rapids was able to steadily increase community awareness of their event due to the event-specific branding. Their 2019 event drew a crowd of 325 attendees.

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