“Donor Love Is Everything”

Donor Acquisition and Retention

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If you’re active on X and are in the fundraising industry, you’ve probably seen the hash tag “#donorlove” floating around. People use it to share ideas about donor retention, ways they make donors feel loved, and observations about the impact of donor-centric fundraising.

One proponent of #donorlove and everything it stands for is John Lepp, co-founder of Agents of Good and all-around advocate for building amazing donor relationships.

John was awesome enough to chat with us about donor love, why it’s important, and how nonprofits can make small decisions that will have a major impact on their donor retention and overall fundraising.

Read the article here!

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