Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online

Is your website is holding you back?

A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. How is your website confusing your current donors? How is it turning off potential donors?

It could be “cognitive load,” a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, which makes it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.

In this session, we’ll explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. In this practical session full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage donors to engage with you
  • How you may be creating confusion through your messaging, user experience and/or donation form (and how to fix it)
  • Tactical tips for quick website fixes that result in immediate improvements

You can also view Rachel’s slides here.

Meet the Speaker:

Rachel Clemens builds things. First, she built a career as a designer—working for some of the most recognizable names in advertising, including stints in London and Australia. Then, she returned to Austin, Texas and built Creative Suitcase—her own strategic communications firm. Over the next 11 years, Creative Suitcase helped organizations like United Way, Habitat for Humanity, The University of Texas, and countless others, raise money and awareness to improve their communities. In late 2016, Creative Suitcase merged with TradeMark Media, and together they became Mighty Citizen. As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen’s digital and marketing services and working directly with nonprofit clients on their branding, marketing, and campaigns. She is also a frequent speaker at local and national conferences and events.

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