Looking Back and Looking Ahead: Fundraising Lessons We’ve Learned So Far From 2020

There’s no doubt that 2020 was the great reset. Between the upending from COVID-19 to the overdue calls for social justice, fundraising post-2020 will look very different. So, as we start a new year, what lessons can we learn from fundraising through one of the most tumultuous years in recent history?

Learn from Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, as she highlights key trends we saw and recommendations for how you can adapt your fundraising to a post-2020 world. You will learn:

  • Fundraising and philanthropy trends we saw in 2020
  • Ideas for how your organization can assess the short-term and long-term financial impact of COVID-19
  • Ways you can recalibrate your fundraising strategy based on lessons learned from 2020

Evaluating 2020 is an important part of preparing for 2021. This session will help you build a plan that connects you with donors, engages your supporters, and meet your fundraising goals!

Download the slides here

About the Speaker

Barbara has more than twenty-five years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

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