Prospect Research: Finding Hidden Gems in Your Own Database

Have you ever felt overwhelmed by prospect research? Do you ever wonder how on earth you’re going to find potential major donors? Are you interested in expanding your major gifts fundraising by finding new donors? Carolyn M. Appleton is here for you.

Carolyn shares her experiences with in-depth, hands-on research that reveals major gift donors—including key influencers—are often already in your donor and/or email databases. You just need to find them.

This webinar will help! You’ll learn:

  • How to build a simple spreadsheet that will help you start identifying prospects
  • How to develop habits of mind that will enable you to successfully research and find major gift prospects
  • Significant indicators you can use to identify prospects, and
  • Budget conscious tools and resources you can use to conduct successful research

Carolyn has more than 30 years of hands-on major gift campaign experiences. She shares the methods and strategies that have worked for her over her years of fundraising!

Meet the Speaker:

Carolyn M. Appleton is a Texas-based consultant that specializes in nonprofit fundraising, digital communications, and public relations. She has more than 30 years of experience in major gifts fundraising and is also well-versed in special campaign strategies, advanced wealth screening, and more. Learn more about Carolyn and check out her blog at carolynmappleton.com.

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