Did you know that recurring donors give more money than one-time donors? Plus, recurring giving programs are especially effective for engaging smaller donors, and they improve donor retention multifold.
In this interactive webinar, you’ll learn how to start and organize a recurring donor program for your organization, using tools you already have in place. You’ll also get tips and tricks you can use for your Giving Tuesday campaigns and beyond.
Join Qgiv and Erica Waasdorp to learn:
- The tools you need to develop a recurring donor program.
- How to ask for recurring gifts using mini-stories and simple tweaks to strategies you already have in place.
- Ways to integrate recurring donor messaging in your Giving Tuesday campaigns and beyond
- How to recognize, cultivate, and treat monthly donors once you have them.
The need for sustainable revenue is greater than ever, and recurring gifts provide nonprofits funds they can count on, no matter what happens!
Meet the Speaker:
Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts, working with nonprofit clients nationally and internationally on appeals and monthly giving. Erica published Monthly Giving. The Sleeping Giant in 2013, and her second book, Monthly Giving Made Easy, came out mid-2021. She created the Monthly Donor Road Map and several e-books, including the Top 7 Questions about Monthly Giving, the Monthly Donor Retention Play-Book, and more. Erica is a Master Trainer for the Association of Fundraising Professionals and the former International Fundraising Congress US Ambassador. She regularly presents in person and virtually on appeals, direct mail, and monthly giving.