Why should a donor support your organization?
Developing a Case for Support will help you answer that question. The Case very simply answers the question “Why?” The Case is also critical because it facilitates a consistent message for all your stakeholders and is the basis of all your fundraising and marketing efforts from the annual appeal to writing a grant.
Objectives: The Case for Support
1) Discover the value of a Case and how it is used
2) Learn the critical elements in a Case for Support
3) Understand the design elements of the document
About the Speaker
Diana believes that creating a strong fundraising program requires solid preparation. An important aspect of the preparation is writing a case for support. Diana has over thirty years of fundraising experience and has been the chief development officer for five Phoenix-based nonprofits. Currently, as President of Heritage Designs, Diana markets MatchMaker FundRaising Software to nonprofits throughout the United States and Canada. She also provides fundraising training, consulting, and coaching to nonprofit staff, boards, and volunteers.