Should We Say Something? How to Have Tough Discussions About Racial Inequity

Your nonprofit isn’t just a brick and mortar building that sends out annual appeals—you’re a living and breathing organization that responds to comments online, crafts numerous social messages per week, and gives your community an inside look at what makes you tick.

So what happens when you see injustice? Should you talk about it, even if it’s outside of your cause area? How do you do that? The recent killings of multiple Black citizens shook the world and erupted into a global social media campaign for reform and equality. Did your nonprofit make a statement, or were you unsure of how to start the conversation?

Our panel of fundraising and communication experts are here to offer advice on how to start and engage in difficult conversations within your organization and with your audience—and answer your questions on how to respond to race-related issues (even when that’s outside of your cause area!). In this webinar, you’ll learn:

  • How consumer and community member expectations are changing regarding organizations making value statements.
  • How to craft empathetic messages in times of crisis.
  • How to have conversations about racial injustice with board members and address, “But won’t this offend our donors?”
  • How to confidently comment on issues and current events outside of your cause area.
  • And more!

Meet the Panelists:

Kishshana Palmer has over 17 years of nonprofit management experience. She is the author of Hey I’m New Here, and is the founder of The Rooted Collaborative—a group focused on the growth and development of women leaders of color in the social impact sector.

Cherian Koshy has more than two decades of experience in a variety of nonprofits. He serves as the Director of Development at Des Moines Performing Arts, one of the nation’s premier arts organizations.

Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. She’s the author of Storytelling in the Digital Age: A Guide for Nonprofits and is a global authority on digital storytelling and social media usage.

Terri B. Williams has worked as an author, broadcast journalist, press secretary for a US Senate Candidate, philanthropist, and a lobbyist. Working for the American Heart Association for nearly 16 years has given her a passion for nonprofit work and leading positive change through public policy.

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