In 2020, the year of the pandemic, the nonprofit sector earned significantly more money than in 2019 – somewhere around $474 BILLION dollars. Good news – maybe? Problem is, a huge proportion of those dollars came from the 1% – millionaires and billionaires. When funding stems from a small number of sources, your organization – and the sector at large – becomes vulnerable. What if those huge donors change their minds?
In this webinar, Ellen Bristol from Bristol Strategies Group discusses the value of balancing your portfolio of “major” funders with a large and consistently growing base of smaller funders, including those whose gifts are time and effort, not money.
Key Takeaways:
- The importance of funding diversification
- Brand awareness, or how to build a large following
- Getting your followers to take action on your behalf
- Engaging young people in philanthropy: how to do it and why it matters
- Donors and Marchers: what’s the difference
- Keeping track of your following
This is a must-see session for nonprofit professionals working on their organization’s funding strategy.
Click here to download the slides
Meet the Speaker:
Ellen Bristol, Founder of Bristol Strategy Group – Ellen is renowned for her expertise in managing fundraising strategy and operations. She is considered a thought leader in the arena of fundraising performance management. She has consistently forged new ground in ways to manage revenue generations for nonprofits, B-corps, and other social and mission-driven enterprises. Her clients value her for her visionary ability to grasp the underlying dynamics of the organization and harness them to produce predictable, consistent income growth. She is a member of the governing board of the Association of Philanthropic Counsel, and belongs to the Association of Fundraising Professionals, the Alliance for Nonprofit Management, NTEN, the Nonprofit Technology Enterprise Network, and AASP, the Association for Advancement Services Professionals.
