The Academy for Lifelong Learning Saves Time and Increases Security by Using Qgiv to Encourage Members to Pay Online via Credit Card

CHALLENGES

All of The Academy for Lifelong Learning’s membership dues and payments were being sent in by mail in the form of checks or hand-written credit card information. Once-a-week trips to the post office box (sometimes twice each week during busy months) to collect checks and credit card information, visiting the bank to deposit checks, and entering card information by hand via the bank’s gateway just wasn’t cutting it!

HOW WE HELPED

ALL set up a Qgiv form so transactions could be completed quickly, securely, and easily online instead of requiring registrants and donors to send in a check or their credit card information via mail. During the fiscal year prior to setting up the form, credit card transactions accounted for 14.7% of the total number of transactions coming into the organization. During the 2014-2015 fiscal year, 326 payments were made by check and 56 payments were made by credit card.

RESULTS

During the first fiscal year using the online capability, 62% of their transactions were made using a credit card. After just two months of having the form in place, they had 75 credit card transactions—an increase of 34% over the entire previous year. The total number of credit card transactions for the fiscal year was 310.7% higher than the entire previous year, jumping to 230 transactions! Check transactions dropped to 141.

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The Academy for Lifelong Learning (ALL) in Corvallis, Oregon provides ongoing learning opportunities for adults, the majority of whom are over the age of sixty. The organization is entirely volunteer-run, with the exception of their program coordinator.

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