The Internet is full of wonderful advice on fundraising, nonprofit marketing, and donor retention. It’s so full of wonderful advice, in fact, that knowing where to start reading can be a bit daunting. That’s why we decided to share these ten fantastic fundraising resources — they’re a great place to start! We’ve even included links to Twitter accounts associated with each website.
10 Fundraising Resources You Don’t Want to Miss
Fundraising guru Heather Mansfield created Nonprofit Tech for Good as a way to help charities succeed using “nonprofit technology, online communications, and mobile and social fundraising.” Her blog is a goldmine of valuable content and she uses lots of examples from real nonprofits, which is always helpful and inspiring. She also offers webinars on everything from social media best practices to how to revamp newsletters and e-mail campaigns.
Joe Garecht is a professional fundraiser with tons of insight into the nonprofit sector. His blog posts cover a dizzying array of topics from fundraising myths to silent auction tips to donor retention guidelines. Garecht also offers a “Beginner’s Guide to Fundraising,” which is a helpful collection of topical articles that are valuable to new fundraisers and seasoned professionals alike.
According to the site, “The Social Side of giving is a blog run (mostly) by BWF_social’s Justin Ware.” The blog’s title is pretty indicative of the topics they cover — the blog is an amazing source for articles on how social media and fundraising work hand in hand. Want to know how nonprofits are using Instagram to boost awareness? Interested in tips on measuring your social media’s ROI? This is a good place to start.
Nancy Shwartz is a great read for nonprofits who want to work on boosting their fundraising and donor base through marketing. Her articles run the marketing gamut — every conceivable topic is covered in one article or another. She also frequently hosts guest bloggers who offer unique, refreshing ideas about topical issues they encounter in the nonprofit sector.
This blog is a treasure trove of social marketing information. Julia Campbell set out to help fundraising professionals deal with the challenges they face every day, including, according to her site, “isolation, wearing multiple hats, high expectations, and increasing responsibilities.” She offers blog articles, webinars, and other methods to help nonprofits reach their fundraising goals.
John Haydon’s passionate about nonprofit storytelling, and his passion is evident in his resume. He’s the author of the book Facebook Marketing for Dummies, is a partner at SocialBrite, is a founder of The Social Media Fundraising Club, and works as a fundraising consultant. He posts a ton of valuable resources, especially on his Twitter feed!
Fundraising trainer Marc A. Pitman’s goal is to “help nonprofit board members get excited about asking for money” and to help people navigate the “extreme sport” that is charity fundraising. He offers tons of good advice on his Extreme Fundraising Blog and lots of fun extras like Movie Mondays for Fundraising Professionals (you get a short interview with a professional fundraiser in your inbox every Monday!). Plus, he wears a bow tie. Bow ties are cool.
Pamela Grow focuses her attention on fundraising for small nonprofits; according to her site, she offers “maximum fundraising results in minimum time for the one-person nonprofit development department!” Her website offers different resources, both for sale and at no cost, including books, blog entries, fundraising courses, and more.
If you’re interested in millennial engagement, social media, and creative fundraising ideas, Derrick Feldmann is someone to keep track of. Both his blog and his Twitter feed are full of studies, articles, and ideas about reaching across the generation gap to connect with young, up-and-coming generations of donors.
It’s impossible to overstate the importance of good communication in the fundraising sector. Luckily, Kivi Leroux Miller offers excellent advice on everything from content marketing to mobile fundraising to proper hashtag usage. Miller places a lot of emphasis on guest bloggers and interviews with fundraising professionals, so her blog is chock-full of unique perspectives on nonprofit communications and fundraising.