You’ve likely heard the saying that a picture is worth a thousand words. When it comes to fundraising campaigns, like Giving Tuesday, video blows pictures out of the water! Video is the most powerful tool in your Giving Tuesday arsenal. The best part is, you don’t have to be the next Spielberg to use video to increase your campaign’s success.
One of our clients, The Camphill School, made a great video and embedded it on their Giving Tuesday donation page. The video shows donors what they support when they give to The Camphill School. The school is a private boarding and day school for students ages 4 through 21 with intellectual and developmental disabilities. Their video shows the true benefactors of donations to their organization: all the children and young adults who live and learn at their school.
The school director speaks on camera about the programs offered, but what draws your attention is watching the students learn and grow on camera. Seeing them take part in the academic, job training, and social activities clearly illustrates why this school is worth supporting.
While the Camphill School’s video is of exceptional quality, your organization can emulate their success on a shoestring budget. Many cell phones can take crystal clear pictures. If you have a DSLR camera that’s able to shoot high quality video, that’s even better.
Pro Tip: If you need to record on a smart phone, be sure to hold your phone horizontally for the best video quality.
What’s most important in your video is that you’re highlighting why donors need to give. Make your case for support something meaningful to your audience. Do you run an animal shelter? Shoot videos of happy animals you’re helping find forever homes. In the case of Camphill School, they made it apparent that donations help children reach their full potential in an environment tailored to their needs.
Share your video on social media and embed it on your Giving Tuesday donation form. Need help embedding your video? Contact us. We’d love to help.