Frightfully Good Fundraising, Part 7: Howl Your Donors’ Praises

Donor Acquisition and Retention

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Without your donors, you wouldn’t be around. Don’t wait for a full moon to celebrate your donors—howl their praises regularly! Here are a few things you can dooo-ooo-oooo!

Social Shout-Outs

Social media is perfect for thanking donors. Here are a few options ranging from simple to more in-depth, planned-out campaigns.

  • Snap a photo of staff members holding a thank-you sign, write some sincere copy showing your appreciation, and tag some donors (if they’ve opted to not be anonymous, of course)
  • Start a weekly or monthly donor spotlight campaign featuring a donor profile and photo
  • Use the native video capabilities of social platforms to film quick, informal thank-you videos–Instagram stories are great for this!

Unique Thank-Yous

  • Send a personalized card. This one comes from a card one of our staff members received from a nonprofit we work with. He personalized the text on the front and included a hand-written note to Ashley on the inside! Build out a template and keep it on hand for quick updates and printing.


Outside of using the built-in video capabilities of your social platforms, there are plenty of creative ways to shine a little (moon)light on your donors via video.

  • Include a thank-you video in your newsletter.
  • Have a group of donors whose gifts helped a particular person or set of people? See if they’d be willing to be interviewed for a personalized video that can be sent to that specific group of donors. The impact of being directly thanked by someone you helped is immeasurable!
  • Feeling extra creative (and maybe a little silly)? Write a song of appreciation for your donors and share it on social, in email, or on your website.

Get Face-to-Face

Interacting over the phone and on the web isn’t enough. Get some face time with your donors! This doesn’t have to be a fancy dinner—laid-back events and small gatherings work just as well to show you’re as loyal to your donors as they are to you!

  • Host a donut and coffee drop-in event. Host this in the morning so donors can stop by on their way to work for a pick-me-up and a thank-you!
  • Put on a community event at a place like a ball park featuring local celebrities and activities for donors and their families to enjoy.
  • Call up some of your donors and see if they’d like a personal tour of your facilities.

Letting your donors know you see and appreciate the work they’re doing is important! Try a few of the tactics above and see how your relationship with them transforms!

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