Without your donors, you wouldn’t be around. Don’t wait for a full moon to celebrate your donors—howl their praises regularly! Here are a few things you can dooo-ooo-oooo!
Social media is perfect for thanking donors. Here are a few options ranging from simple to more in-depth, planned-out campaigns.
- Snap a photo of staff members holding a thank-you sign, write some sincere copy showing your appreciation, and tag some donors (if they’ve opted to not be anonymous, of course)
- Start a weekly or monthly donor spotlight campaign featuring a donor profile and photo
- Use the native video capabilities of social platforms to film quick, informal thank-you videos–Instagram stories are great for this!
- Send a personalized card. This one comes from a card one of our staff members received from a nonprofit we work with. He personalized the text on the front and included a hand-written note to Ashley on the inside! Build out a template and keep it on hand for quick updates and printing.
- Try a Thank-a-Thon email series. It’s a series of emails around Thanksgiving that shows how much you appreciate your donors. Read about how to create one here!
Outside of using the built-in video capabilities of your social platforms, there are plenty of creative ways to shine a little (moon)light on your donors via video.
- Include a thank-you video in your newsletter.
- Have a group of donors whose gifts helped a particular person or set of people? See if they’d be willing to be interviewed for a personalized video that can be sent to that specific group of donors. The impact of being directly thanked by someone you helped is immeasurable!
- Feeling extra creative (and maybe a little silly)? Write a song of appreciation for your donors and share it on social, in email, or on your website.
Interacting over the phone and on the web isn’t enough. Get some face time with your donors! This doesn’t have to be a fancy dinner—laid-back events and small gatherings work just as well to show you’re as loyal to your donors as they are to you!
- Host a donut and coffee drop-in event. Host this in the morning so donors can stop by on their way to work for a pick-me-up and a thank-you!
- Put on a community event at a place like a ball park featuring local celebrities and activities for donors and their families to enjoy.
- Call up some of your donors and see if they’d like a personal tour of your facilities.
Letting your donors know you see and appreciate the work they’re doing is important! Try a few of the tactics above and see how your relationship with them transforms!