A Beautiful Friendship: What Corporate Decision Makers Want in P2P Partnerships

Attracting corporate involvement can have a huge impact on your program’s success, but many organizations find it challenging to increase team participation and offer deeper engagement opportunities.

In this webinar, expert corporate partnership professional Michele Egan will share newly released data from For Momentum’s 2018 P2P Corporate Decision Maker Survey. Participants can expect to:

– Learn how to go beyond the bronze, silver and gold levels of sponsorship and
– Gain a deeper understanding of what companies look for in a P2P partnership so that you can ultimately raise more dollars.

About the Speaker

Michele Egan is the Vice President of For Momentum, a cause marketing firm that, among other things, is an expert in the nonprofit industry. In a career that spans more than 25 years, Michele has held a variety of marketing, membership and development roles with agency, corporate marketing, and sales departments.

She has led business development and sales, planned large-scale consumer events and inspired strategic direction for a variety of business-to-business (B2B) and direct-to-consumer (DTC) marketing plans.

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