Whether you’re a seasoned fundraising professional or an emerging nonprofit looking to fortify your donor retention strategies, this session promises to equip you with the tools and knowledge necessary to elevate your organization’s sustainability through robust donor relations.
Review the slides below to learn how to retain your 2023 donors into 2024 and take your donor relations strategies to the next level.
You’ll learn:
- Understanding Donor Loyalty: Unraveling the core components that contribute to building sustainable relationships with donors.
- Engagement Tactics: Discovering innovative and effective ways to engage donors, creating connections that endure beyond individual transactions.
- Personalization in Donor Relations: Crafting tailored approaches that resonate with various donor segments, fostering a deeper sense of connection and commitment.
Meet the Speaker
Lynne Wester
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself.
Lynne and her teammates at the Donor Relations Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement – all designed to positively affect the fundraising bottom line. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.
The DRG website is a unique industry tool filled with resources, samples, and thought leadership on donor relations and fundraising. Lynne is regularly featured in publications such as the Washington Post, Chronicle of Philanthropy, and CASE Currents and has authored four books of her own on a myriad of industry topics.
Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute.
