When it comes to digital marketing there are so many new opportunities and “shiny objects” popping up every day. With so many options right at your fingertips, how do you decide what is best for your organization? Learning to understand practical steps for building a digital marketing strategy for fundraising, including identifying the target audience and their preferences, defining messaging and calls-to-action, and developing a multi-channel approach is key to finding what works best for you.
Join us as we host Stephanie Tippitt, Vice President of Digital Strategy at BDI Agency. We’ll discuss tips and insights on navigating the world of digital marketing so you can turn more clicks into donations.
You will learn:
- The importance of digital marketing in surround sound fundraising
- How to build a digital marketing strategy for fundraising
- How to use organic and paid media for fundraising
- Tips for optimizing email campaigns for donations
- How to measure success and improve your ROI
Meet the Speaker:
With more than 20 years experience in digital media and cross-channel marketing, Stephanie has spent her career helping clients realize the potential of digital. As the VP/Digital Strategy for BDI, she uses her experience to guide clients through digital development such as website optimization, email marketing, data-driven analytics, and tracking, paid digital media and new media trends. She regularly coaches internal and external teams on digital marketing strategies to reach more donors and generate increased revenue. Prior to joining BDI, Stephanie led her own digital design firm, and had marketing roles with Fortune 500 companies in the Insurance, Education, and Service industries.