Does your organization have a donor middle class? How hard does a donor have to try to be noticed before the wealth screening suggests a prospect management assignment in your organization? Can you really afford to walk away from a four-figure or low five-figure gift? In our focus to raise the largest gifts and in our mastery of the annual fund, we’ve ignored the capacity and interest to give in-between. Mid-level donors represent 1% of the donor population but give more than 1/3 of the dollars. Mid-level giving isn’t just an income source today; it’s a cultivation strategy for the major donors of tomorrow. But mid-level donors, like middle children, are prone to neglect. Why do so many organizations lack a mid-level giving strategy? Who are mid-level donors? How should we communicate with them? What is the appropriate discipline and investment necessary to maximize the middle and make the most of this immense opportunity?
· The myth of mid-level donors
· The organizational barriers that inhibit the development of relationships across all levels of the donor pyramid
· Winning strategies to identify, upgrade, and build mid-level loyalty
Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 Rachel Muir launched Girlstart, a non-profit empowering girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofits, leading an online fundraising consulting practice and managing major gift portfolios. Today she transforms people into confident, successful fundraisers. Learn more about Rachel at www.rachelmuir.com.