Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z? We can tell you!
In our latest study, we asked over 1,300 donors of all ages to tell us how they preferred to give, be communicated with, what motivates them to give, and what keeps them from giving. Watch this session for a rundown of the study’s key findings and receive:
- Insight on how donor segments prefer to communicate, donate, and keep in touch
- Different elements to include in your campaigns to reach the highest number of donors in a way they love
- Tips on how to account for donor preferences in your follow-up and retention efforts
- Special insight into how to reach and engage each generation on Giving Tuesday
You can also download the presentation slides.