Retaining loyal supporters should be near the top of your priority list in 2021. Recurring donors tend to give more (and stay involved longer) than one-time donors!
That’s why we’re so excited about this session: it’s all about recurring donors! It’s led by Erica Waasdorp, President of A Direct Solution and author of Monthly Giving: The Sleeping Giant and The Monthly Donor Roadmap (among other resources!). Erica presents a session focused on starting or improving a recurring giving program in 2021. You’ll learn:
- How to calculate the value of your recurring donors
- How to address your challenges that keep you from growing a recurring program
- How to increase ongoing engagement with your recurring base in 2021
- How to draw one-time donors into a recurring donation program
- How you can more effectively communicate your recurring donors’ impact
If you’ve ever wished a recurring program expert would sit down with you and answer your questions, you’re in for a treat! Erica gives you all the information you need to expand your recurring program this year.
Meet the Speaker
Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropy-holic. She works with nonprofit clients all over the country helping them with their appeals and monthly giving. Erica recently published “Monthly Giving: The Sleeping Giant” and has created the “Monthly Donor Road Map” and multiple e-books. Erica is a Master Trainer for the Association of Fundraising Professionals and is currently working on her next book and new resource to help nonprofits with their monthly donors. For more information, contact Erica at firstname.lastname@example.org. For resources, see www.adirectsolution.com.