The Current State Of Donor Retention and What Fundraisers Can Do About It

If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

Watch this session to find out! This webinar explores the most recent data from the Fundraising Effectiveness Project, the root causes of poor donor retention rates, and the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.

When you watch this session, you’ll:

  • Explore current research on donor loyalty and retention
  • Understand how an increase or decrease in retention can impact your bottom line
  • Learn new donor communications techniques that keep donors giving to your organization

Retaining your donors is one of the most effective fundraising strategies you can use, and Steven shares tons of practical ways you can keep them coming back. If you want to raise more money by building better relationships with your donors, you’ll love this session!

Click here to download the slides!

Meet the Speaker

A prolific writer and speaker, Steven curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series which features the top thought leaders in the nonprofit sector.

He volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He’s contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. He’s also the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age published by Bold and Bright Media (2020). He resides in Indianapolis with his wife, son, and daughter.

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