Video Stories: You Know You Need ‘Em. Now What?

In this webinar from Rich Tolsma of Tolsma Productions, we’re going to hit on a wide range of topics beginning with what makes a good story. We’ll discuss how to get your project off the ground beginning with what questions you should be asking yourself. Then, making a decision about whether to tackle your project yourself or seek professional services. If using professionals, how do you go about finding the right company to work with? If making videos yourself, what can you do to make them look their best, and what tools should you have on hand?

Finally, we’ll talk about interviewing techniques and how to get the best out of your interview subjects.

Key Take-Aways 

• How to frame your story for better engagement and response
• The first steps you should take before any production begins
• What to consider when deciding whether to do it in-house or use pros
• When and why you should write a treatment, and how to write one
• Tips for a successful interview
• How to shoot better video and get better sound
• Some tools and software to consider

About the Speaker 

Rich Tolsma has been producing video programs for longer than he’d care to admit. In 1996, he left the corporate world to begin his own company and within a few years began to concentrate on serving the nonprofit community. Nonprofits, after all, have the best stories, and Rich and his team are storytellers. Rich is a long-time Philadelphian and holds an undergraduate degree in  Music Education from Susquehanna University and a Masters in Educational Communications from Temple University. Rich and his team have been active as Business Members of the Association of Fundraising Professionals and have been exhibiting at the AFP International Conference for the past 15 years.

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