Fundraising Lab: Chicago, IL

Fundraising Lab

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Join us on October 8th for our Fundraising Lab in Chicago, IL! This free event is chock-full of valuable opportunities, including a presentation from nonprofit thought leader Rachel Muir, CFRE; a how-to presentation on building better appeals; a spotlight on Qgiv features and customer examples; and time to network with your nonprofit peers!

Location & Agenda

Fairmont Chicago, Millennium Park
200 North Columbus Drive, Chicago, IL 60601

8:00 am – Optional Breakfast & Networking | Meet & Greet

9:00 am – Steal Smart: What Fundraisers Can Learn from Corporate Brands
to Dramatically Boost Donor Loyalty | Rachel Muir, CFRE

10:30 am – Break

10:40 am – Qgiv Roadmap & Customer Showcase | See upcoming features and learn how to boost your success

11:10 am – How to Build a Better Appeal | Take home your best appeal yet after this session with Qgiv

Steal Smart: What Fundraisers Can Learn from Corporate Brands to Dramatically Boost Donor Loyalty

Presented by: Rachel Muir, CFRE

Commercial businesses hold on to a whopping 94% of customers, so why can’t we?  Our nonprofit donor retention averages 45%.  What do for-profit brands do differently?  What secrets can we steal from them to delight our donors and superglue them to our cause?  Discover what your favorite brands can teach us about customer service.  Be inspired, delighted and thoroughly entertained with examples from the for-profit world and walk away with insights, tips and tools to look at the donor experience from a fresh perspective and boost your donor retention.  Discover…

  • The economic cost of donor retention
  • What the most loved brands do differently
  • Tools to guarantee a long-term future with your donors

What makes Rachel so awesome? Well… she’s a recovering Executive Director who has worked every side of the Rubik’s cube that is the nonprofit sector. When she was just 26 years old, Rachel founded Girlstart, a non-profit dedicated to empowering girls in STEM, in the living room of her apartment with $500 and a credit card. Several years later she’d raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. A winner of Oprah Winfrey’s Use Your Life award, Rachel is a three-time finalist for Ernst & Young’s Entrepreneur of the Year Award, was named “Outstanding Fundraising Executive of the Year” by the Association of Fundraising Professionals, and one of Fast Company Magazine’s “Fast 50″ Champions of Innovation. Rachel is a sought-after speaker, trainer, and nationally recognized nonprofit founder and thought leader.

Qgiv Roadmap & Customer Showcase

Presented by: Jennifer Mansfield, Vice President of Customer Experience at Qgiv

Knowing the best uses of Qgiv’s available (and upcoming!) tools helps you raise more money. Jennifer will show you how to find greater success using some of your favorite and recently-released fundraising tools like our FundHub Live feature that’s part of the Mobile Suite.

She’ll also showcase successful strategies from actual Qgiv clients! Observing best practices and unique ideas for donation pages, events, and more will inspire you to make the most of your Qgiv tools.

How to Build a Better Appeal

Presented by: Afton Lorenz, Customer Success Manager at Qgiv

Your donors don’t read your appeal letters. At least not right away! In this session, you’ll learn what donors look for before they read your appeal letter and how to draw them in using the items they scan for.

You’ll also learn tips on how to use storytelling, unique points of view, and familiar language to keep your donors engaged with your content.

Bring an appeal letter from your organization that you’d like to improve. We’ll take a few moments to apply best practices from the presentation so you can walk away with notes on how to turn your appeal letter into a donation magnet!

For additional details and event updates, check out our Chicago Fundraising Lab event page on Facebook.

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