Join us on July 28th for our Fundraising Lab in New York City! This free event is chock-full of valuable opportunities, including a presentation from nonprofit thought leaders Julia Campbell and Josh Hirsch; a how-to presentation on building a multi-channel marketing plan; a spotlight on Qgiv features and customer examples; and time to network with your nonprofit peers!
Location & Agenda
The Maxwell New York City
541 Lexington Ave, New York, NY 10022
10:00 am – Welcome
10:15 am – How to Use Social Media & Digital Strategies to Build Community and Drive Donations | Julia Campbell & Josh Hirsch
11:30 am – Break
11:35 am – Qgiv Roadmap + Q&A | See upcoming features
and learn how to boost your success
12:00 pm – Lunch & Networking
12:30 pm – Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign | Abby Jarvis & Jennifer Mansfield
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
Presented by: Julia Campbell and Josh Hirsch
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming – and like magic, the donations will just roll in! However, we soon realized that in the current attention economy, for nonprofits to effectively raise money and build community on social media it requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell, and Director of Mission and Communication for Susan G. Komen Florida, Josh Hirsch, will walk you through the secrets to successful donor relations using social media.
Participants will learn:
- How to navigate the latest changes and trends in the social media landscape—what fundraisers need to know
- How to use social media to build and deepen relationships with current donors and prospects
- How to manage social media work at a small nonprofit with limited capacity
- Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget
- And real-world examples from small and mid-size nonprofits including a short case study on how Susan G. Komen Florida uses social media to broaden its reach
Skills, knowledge and attitudes to be addressed in the program:
Participants will walk away energized and inspired to prioritize and to make concrete decisions around the best ways to use social media and digital fundraising strategies at their organization.
They will walk away with:
- Actionable strategies, inspiration, and real-world examples of ways that even small nonprofits can get results with digital fundraising and social media
- Resources including a worksheet and checklist to begin creating their plan
About Julia Campbell
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
About Josh Hirsch
Josh Hirsch is the Director of Mission and Communication for Susan G. Komen Florida. He has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors. He is President for the Association of Fundraising Professionals Palm Beach County Chapter. Josh is also a member of the AFPeeps, the social media vanguard for the AFP International Conference and other AFP initiatives. He has spoken nationally on social media and has had numerous articles published in professional journals.
Qgiv Roadmap + Q&A
Presented by: Jennifer Mansfield, Vice President of Customer Experience at Qgiv
Knowing the best uses of Qgiv’s available (and upcoming!) tools helps you raise more money. Jennifer will showy ou how to find greater success using some of your favorite and recently released fundraising tools.
Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign
Presented by: Abby Jarvis, Nonprofit Education Manager & Jennifer Mansfiend, Vice President of Customer Experience
Your donors are everywhere: they’re giving online, they’re reading on their phones, and they’re checking their mailboxes. How can you possibly know where—and how—to talk to them? The answer is multi-channel marketing, a marketing strategy that involves sharing your message simultaneously across different platforms. Building a multi-channel marketing campaign for your nonprofit will get your message in front of your donors online, on their phones, and in real life. In this session we’ll walk you through how to set up a multi-channel marketing campaign that will support your fundraising efforts!
- How to choose what channels to include in your campaign (think social media, television, direct mail, etc.)
- What stories to tell to get donors’ attention
- How to choose different images and other media that make your campaign stand out
- Best practices for using different marketing channels
- And more!
At the end of the session, you’ll have planned your own multi-channel marketing campaign, built a list of the assets you need, and solidified ideas for how to market your next fundraising campaign.
Once you’ve registered, check out our Fundraising Lab New York Facebook event for event updates or to ask questions about Fundraising Lab New York.