Virtual Fundraising Lab: October 13

Events & Conferences

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Join us on October 13th for a virtual Fundraising Lab! This free event is chock-full of valuable opportunities, including a presentation from nonprofit thought leaders Julia Campbell and Josh Hirsch, hear 6 design tips that will improve your fundraising; and learn about tools and strategies that you can use for virtual events!

Schedule

2:00 p.m. EDT – Welcome & Introductions
Host: Jennifer Mansfield, VP of Customer Experience | Qgiv

2:05 p.m. EDT – How to Use Social Media & Digital Strategies to Build Community and Drive Donations
Speakers: Julia Campbell, Principal | J Campbell Social Marketing & Josh Hirsch, Social Marketing Manager | Susan G. Komen Florida

3:00 p.m. EDT – Break

3:05 p.m. EDT – 6 No-Fail Tips for Donation Pages 
Speaker: Abby Jarvis, Nonprofit Education Manager | Qgiv

4:05 p.m. EDT – 6Virtual Fundraising: Examples and Q&A
Panel: Jennifer Mansfield, Julia Campbell, Josh Hirsch & Abby Jarvis

 

The Current State of Donor Retention and What Fundraisers Can Do About It

Presented by: Julia Campbell, Principal | J Campbell Social Marketing & Josh Hirsch, Director of Mission & Communication | Susan G. Komen Florida

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming – and like magic, the donations will just roll in! However, we soon realized that in the current attention economy, for nonprofits to effectively raise money and build community on social media it requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell and Social Marketing Manager for Susan G. Komen Florida Josh Hirsch will walk you through the secrets to successful donor relations using social media.

Participants will learn:

  • How to navigate the latest changes and trends in the social media landscape – what fundraisers need to know;
  • How to use social media to build and deepen relationships with current donors and prospects;
  • How to manage social media work at a small nonprofit with limited capacity;
  • Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
  • Real-world examples from small and mid-size nonprofits including a short case study on how Susan G. Komen Florida uses social media to broaden its reach.

Skills, knowledge and attitudes to be addressed in the program:

Participants will walk away energized and inspired to prioritize and to make concrete decisions around the best ways to use social media and digital fundraising strategies at their organization.

They will walk away with:

  • Actionable strategies, inspiration, and real-world examples of ways that even small nonprofits can get results with digital fundraising and social media;
  • Resources including a worksheet and checklist to begin creating their plan.

About Julia Campbell

Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.

About Josh Hirsch

Josh Hirsch is the Social Marketing Manager for Susan G. Komen Florida. He has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors. He is President for the Association of Fundraising Professionals Palm Beach County Chapter. Josh is also a member of the AFPeeps, the social media vanguard for the AFP International Conference and other AFP initiatives. He has spoken nationally on social media and has had numerous articles published in professional journals.

 

6 No-Fail Tips for Donation Pages

Presented by: Abby Jarvis, Nonprofit Education Manager

83% of the people who land on your donation form will not make a gift. While there’s no way to get that number down to 0%, there has to be something we can do to improve conversion rates… right?

There is! And we’re going to share how to do it.

You’ll learn:

  • Three elements that get in the way of donors’ gifts
  • How to format your donation page to eliminate those elements
  • Real-life examples from other nonprofits
  • And more!

 

Virtual Fundraising: Examples and Q&A

Panel: Jennifer Mansfield, Julia Campbell, Josh Hirsch & Abby Jarvis

If you’re like many nonprofits around the country, you’ve canceled your annual events and are looking for new ways to raise money online while keeping your donors safe and engaged. During this live panel discussion, we’ll review three unique virtual fundraising ideas from nonprofit organizations and open up for Q&A to help you with the current challenges you’re facing. You’ll gain key takeaways and ideas that you can put into place quickly and with few resources so you can continue raising vital funds through your virtual events.

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