Peer-to-peer fundraising is a big deal in the nonprofit industry, and a growing number of nonprofits are incorporating the strategy into their own fundraising plans. This type of social fundraising is on the rise — but is it just a passing fad? We don’t think so. Here’s why.
1. It’s flexible
Nonprofits are often on the lookout to add new, exciting fundraising strategies to supplement their tried-and-true methods. The expense of buying new tools to support those strategies can hamper that quest for creativity.
Luckily, social fundraising platforms lend themselves well to a variety of different types of fundraisers, which allows nonprofits to flex their creative muscles without buying several different tools.
Social fundraising platforms are most widely used for activity-based fundraisers, like charity walks, 5Ks, and fun runs. But nonprofits are using them for a number of different campaigns, like Board fundraisers, employee giving campaigns, and DIY fundraisers organized by individual volunteers.
Its flexibility will help make social fundraising a standard fundraising strategy for years to come.
2. It lets people own their involvement
Gone are the days that most donors were content with writing an annual check to a nonprofit and forgetting about it until the next year. These days, donors increasingly want to feel emotionally invested in the nonprofit they support, and they want that emotional involvement to last throughout the whole year.
Millennial donors, especially, want to feel like they’re making a difference for your organization and in the world at large — and social fundraising lets them own their involvement in nonprofits like never before.
Social fundraising platforms give donors the sense that they’re not just supporting people who make a difference — they’re making a difference in their own right.
They can set up their own fundraising pages, tell their own stories, and share those stories with their friends and family. That feeling of active participation instead of passive involvement is important to Millennials and Generation X alike, and will help contribute to social fundraising’s longevity.
3. It caters to a new mindset of connectivity
Since the advent of the Internet, the world has grown considerably smaller. And with every new social media channel and smartphone app, it shrinks just a tiny bit more.
We’re always connected — to the Internet, to new sources of information, and, most importantly, to other people. This new concept of constant connectivity can be off-putting to some, but it can be a boon to fundraisers.
Well-connected participants in a social fundraising event can spread the word about a nonprofit to a wider audience than the organization could ever reach on its own, and their enthusiasm can result in a slew of first-time donors that a nonprofit wouldn’t have attracted otherwise.
4. It is visual
Peer-to-peer fundraising is geared towards story-telling and sharing those stories with pictures, video, and other forms of visual content.
By sharing pictures of the campaign and your cause, you empower donors to emotionally connect with your fundraising effort which makes them more likely to donate.
Additionally, by using photos to market your peer-to-peer fundraising campaign, you make it easy for your supports to share the campaign on social media which broadens its potential reach even more so.
Will social fundraising be around forever? We think it will. The platforms will change, event styles will evolve, and creativity will result in new ideas, but the social aspect of fundraising is here to stay!