Bet you thought we were done with the phrase “unprecedented times,” didn’t you?
It’s an overused phrase, but it’s an accurate one! The COVID-19 trial has touched everyone, including your donors. But charitable giving was up in 2020 despite the pandemic. Why? What made donors give above and beyond during a global crisis? And how can nonprofits use donors’ response to a crisis to inform future fundraising?
Watch this session to find out! We’ll explore how donors responded to nonprofits’ needs and lessons nonprofits can learn from their generosity. If you watch this session, you’ll learn:
- What inspires donors to give, even during troubled times
- Which processes your organization can build now that will lessen the impact of future crises
- Communication tips and strategies that really work
- How nonprofits all over the country used these strategies to survive—and even thrive—during 2020
In 2020, donors proved they’re willing to support their favorite missions despite financial uncertainty and difficult circumstances. Understanding their generosity is the key to building a solid, sustainable fundraising program.