Want to bring your fundraising to the next level? Enlist in Boot Camp It’s the holiday season. You’re trying new campaigns, new e-mail techniques, new web copy. Then there’s the follow-up… Read More
Several weeks ago, I had the privilege of sitting in on a workshop by Chris Doyle and Randy Brewer from the Brewer Direct Marketing group. I’ve never worked with the company, but I can say… Read More
You’ve probably heard your webmaster or marketing department talking about Google AdWords. They likely used phrases like “negative keywords” and “click-through rates,” and probably talk about “bidding” on certain phrases. If you haven’t been paying… Read More
The legal ins and outs of fundraising can get a bit tangled. If you’re a fundraiser, you know that nonprofits are required to register with state governments for each state in which it actively solicits… Read More
I recently attended a conference for a national nonprofit. I wanted to learn about their structure, how they raise money, and how we can help our friends who work for that organization. It was a… Read More
The holidays are coming! With them come charity balls, year-end campaigns, and every fundraiser’s dream — new donors. September is the month that prospective donors are seriously researching charities to support at the end of… Read More
Learn everything you need to know about text fundraising with our awesome crash course. It’s 2014, and two-thirds of American consumers own smartphones. It’s common to see people thumbing through… Read More
The Internet, in many ways, is an untamable frontier. That’s pretty cool, most of the time — it contributes to open exchanges of information and ideas on a scale that was unprecedented just a few… Read More
Donor retention is a topic of never-ending discussion in the nonprofit industry. Amazing consultants and bloggers all over the country (and the whole world!) have published countless articles and hosted scores of forums on the… Read More