Top 8 Profitable Peer-to-Peer Fundraising Platforms


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Peer-to-peer fundraising is an opportunity to leverage your supporters’ personal networks to increase the reach of your campaign.

When supporters reach out to their friends and family members, they’re building off of their established relationships. This strategy can be very profitable because donors are more likely to give when they know the person who’s doing the asking.

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use has a big impact on your campaign’s performance.

To help out, we’ve compiled a list of our top 8 picks for peer-to-peer fundraising platforms:

  1. Qgiv
  2. Booster
  3. Turnkey
  4. CiviCRM
  5. Fundly
  6. WeFunder
  7. Kickstarter
  8. Kiva

In addition to platforms that can boost nonprofit fundraising, we’ve also included some bonus options for other projects and ventures.

Let’s break down each platform!

#1. Qgiv

There are all kinds of peer-to-peer fundraising platforms to choose from, but Qgiv is one of the best.

Platform Overview

Qgiv’s comprehensive peer-to-peer platform empowers nonprofit, faith-based, and political organizations to raise more with custom donation pages. Each peer-to-peer page can be customized to a nonprofit’s and a supporter’s needs.

Let’s take a look at some of Qgiv’s unique benefits:

Game Elements Keep Participants Engaged

To keep individual fundraisers engaged and involved throughout the entire course of your fundraising campaign, we’ve created fun features to encourage active participation.

These features include:

  • Leaderboards.
  • Fundraising thermometers.
  • Fundraising badges.
  • Guided walkthroughs for personal page-building.

All of these features can encourage your participants to stay active throughout the entire course of the campaign and motivate them to push beyond their fundraising goals.

Social Integrations Spread Awareness

Social media is vital to peer-to-peer fundraising. After all, your nonprofit can greatly benefit when supporters share your campaign on their personal social media pages.

Qgiv has gone the extra mile and created these important features that go beyond basic sharing features:

  • Written templates for social posts
  • Scheduling post features based on different variables
  • Default image setting

Each of these elements can help your nonprofit send a consistent message every time your supporters share your campaign!

Selling Merchandise is Easy

Qgiv’s platform offers a storefront feature so that you can track your inventory and sell t-shirts, water bottles, or any other kind of merchandise that can boost your fundraising revenue.

Including a store in your peer-to-peer fundraising event is a handy way to raise more money and give your participants and donors a way to show off their enthusiasm for your cause.

Event Management Keeps You On Track

Qgiv’s intuitive control panel allows you to keep track of your fundraising campaign in a centralized, convenient location.

In fact, you can:

  • Manage your fundraising participants.
  • Track your progress toward your goals.
  • Monitor fundraising activities.

Since a peer-to-peer campaign has so many moving parts, Qgiv’s event management system can keep everything organized and efficient.

Why You Should Consider Qgiv’s Platform

Qgiv’s platform is perfect for mid-sized or large nonprofits hosting a peer-to-peer event and/or campaign.

Qgiv’s walkthroughs train supporters on customization so that everyone can create a unique, beautiful page that tells their personal story. This user-friendly service eliminates the need for knowledge of CSS or HTML.

Additionally, Qgiv’s peer-to-peer pages can easily be branded to match a nonprofit’s look.

How Much Does This Platform Cost?

Pricing depends on the plan that the nonprofit selects. The Engage plan, which includes both peer-to-peer events and the online storefront (as well as a host of robust online giving tools) costs $149 per month for plans billed on a quarterly basis.

Donations incur transaction fees of 4.95% + $0.30 for peer-to-peer fundraising events.

Learn more about Qgiv!

Qgiv is one of the best peer-to-peer fundraising platforms for your nonprofit.

#2. Booster

Booster is a t-shirt fundraising peer-to-peer platform that makes use of product fundraising to earn more donations.

Platform Overview

Booster is a unique peer-to-peer platform that adds product fundraising to the mix.

When supporters start a Booster campaign, they create a custom t-shirt design that they then sell to friends and family. The campaign owner can opt to ship the t-shirts to supporters, send t-shirts to a central pick-up location, or use a combination of shipping methods.

Nonprofits can encourage individual fundraising teams to create custom t-shirts on behalf of their cause, or nonprofits can create a Booster campaign themselves and sell directly to supporters.

When to Consider This Peer-to-Peer Platform

If you’re hosting a fundraising event or if you want to break into product fundraising, Booster is a great fundraising platform to get started.

Custom-designed t-shirts let your supporters express their creativity and raise money for your nonprofit. Because it’s not a super common fundraising method, few peer-to-peer fundraising platforms can accommodate the designing, printing, and shipping processes that Booster can.

T-shirts aren’t just great for supporters; they’re great for you, too! They can also spread awareness about your organization and cause whenever supporters wear them!

How Much Does This Platform Cost?

Launching a Booster campaign is free!

Your nonprofit only pays per shirt sold. Booster automatically subtracts the print and operating costs (which vary for each design) from the total price of each shirt. Your organization will know your net profit per shirt in advance.

Learn more about Booster!

Learn more about Booster, a product-based peer-to-peer fundraising platform.

#3. Turnkey

This peer-to-peer platform uses psychology reach donors more deeply.

Platform Overview

Turnkey is a platform that uses data analysis and social science to craft a peer-to-peer strategy based upon intrinsic motivation. They’ll help you develop messaging and incentives that inspire your participants to get (and stay!) involved in your fundraiser.

According to Turnkey, recognition is the most powerful reward and motivator for donors.
Turnkey helps you build a peer-to-peer strategy around communication between fundraisers and donors.

Turnkey designs messaging and recognition programs to incentivize donations based upon the good feelings supporters get when they give.

When to Consider This Peer-to-Peer Platform

Turnkey is a great platform to use in tandem with another peer-to-peer fundraising platform. Turnkey offers 27 years of experience in the field, so they’ve got tons of great insight into different ways you can inspire and engage your participants.

Using Turnkey with your peer-to-peer fundraising platform can definitely pay off; Turnkey reports an average of 37% more fundraising revenue from supporters who use the service!

Turnkey works with regular nonprofit supporters to turn them into effective fundraisers who can reach their donors on a deeper level.

How Much Does This Platform Cost?

Contact Turnkey directly for pricing information, though cost is typically around 2-4% of fundraising dollars.

Learn more about Turnkey!

Learn more about Turnkey's peer-to-peer fundraising platform.


#4. CiviCRM

CiviCRM offers a peer-to-peer platform that can help you reach your donors and boost your fundraising efforts.

Platform Overview

While its primary focus is donor management, CiviCRM does offer a peer-to-peer fundraising platform. Their solution allows supporters to raise money for your organization independently of an established peer-to-peer fundraiser put on and managed by your staff.

Donors can either create their own personal donation pages or use the simplified “Tell A Friend” system. With “Tell A Friend,” donors can share their personal donations to your nonprofit’s campaign with their social networks, encouraging their peers to donate as well.

CiviCRM centralizes your individual fundraisers’ efforts with a fundraising thermometer to track their progress toward your overall goals.

When to Consider This Peer-to-Peer Platform

CiviCRM helps you track your donor data by creating a new profile with their services or by adding contributions to an existing contact. That way, your nonprofit can build an extended network of supporters and their peers.

It’s really useful for instances where a donor wants to raise money for your organization outside of an established peer-to-peer event.

Donors are also recognized in a scrolling “Honor Roll” to signify the importance of their contributions, which can incentivize more donations.

How Much Does This Platform Cost?

CiviCRM is unique because it’s an open source platform, meaning that there are no ongoing fees or license costs. A one time fee of $400 will set up the software, and additional costs will be incurred for technical support on a monthly basis.

Learn more about CiviCRM!

CiviCRM provides a great peer-to-peer fundraising platform.

#5. Fundly

Fundly is a peer-to-peer platform that allows supporters to create custom donation pages.

Platform Overview

Fundly is a crowdfunding platform that is popular for individuals.

Fundly provides an Eventbrite integration so that event registrants can quickly and easy fundraise for your nonprofit’s cause. Individual fundraisers can also form fundraising teams to increase their social reach and impact.

Additionally, Fundly offers a VIP package that comes with live onboarding webinars, goal-setting analysis, consulting support, and tailored marketing strategies.   They also offer peer-to-peer fundraising capabilities for nonprofits.

When to Consider This Peer-to-Peer Platform

Fundly is a platform for individual fundraisers because payments are quickly processed and retrieved between 24-48 hours after the donation is made.

How Much Does This Platform Cost?

Starting a Fundly campaign is free, with a 4.9% platform fee as well as a 2.9% + $0.30 credit card processing fee per transaction.

Learn more about Fundly!

Crowdfunding is an incredibly profitable school fundraising idea for both schools and clubs.

Bonus Peer-to-Peer Fundraising Platforms

Are you looking for a different type of peer-to-peer fundraising platform?

These platforms aren’t directed at nonprofits, but they have many advantages for anyone who’s interested in funding a specific project or business.

Let’s take a look.

#6. WeFunder

WeFunder is a great peer-to-peer fundraising platform that allows investors to support startups.

Platform Overview

WeFunder is an equity crowdfunding platform created to put the power of investment into the hands of ordinary people, instead of millionaire CEOs.

WeFunder primarily targets start-ups and small businesses. Anyone who give to your campaign will be an “investor” — not just a donor, but someone who gains a stake in the future of your organization.

Though investors can give as little as $100, they must first be accredited and submit an application through WeFunder.

When to Consider This Peer-to-Peer Platform

WeFunder is great for startups and small businesses of all sizes in all stages of development. That said, minimum goals can be set at $20,000.

However, WeFunder recommends that campaign creators have at least one experienced investor or investment club to publicly back the venture.

Working prototypes or other points of proof are also recommended to create the most effective campaigns.

How Much Does This Platform Cost?

WeFunder charges a 4% fee of the total funds only if the campaign is successful.

Learn more about WeFunder!

WeFunder raises money for startups through equity investing in a peer-to-peer fundraising platform.

#7. Kickstarter

Kickstarter is a peer-to-peer or crowdfunding platform that helps finance creative projects.

Platform Overview

Kickstarter is a crowdfunding platform for creative projects. From art, to video games, to music, creative types can solicit donations for their projects, which are then shared with the Kickstarter community once they’re completed.

Backers contribute an “investment” to an individual campaign. In return, the campaign creator offers some type of product, reward, experience, or acknowledgement to the donor.

Kickstarter works on an “all or nothing” platform. Campaign creators only receive funding if they meet their goals. This dynamic can create a sense of fundraising urgency as supporters rally to help you achieve your goal!

When to Consider This Peer-to-Peer Platform

If you have a creative project that you want to bring to life, Kickstarter may be the place for you!

You’ll need to be able to develop reward tiers to incentivize donations, so take into consideration what you can reasonably provide to donors.

It’s also important that you think carefully about your fundraising goal; if you overestimate, you may not receive funding!

How Much Does This Platform Cost?

Kickstarter only collects fees if your project is successfully funded.

A 5% fee is deducted from a project’s fundraising total, as well as a 3-5% payment processing fee per donation.

Learn more about Kickstarter!

Kickstarter is a peer-to-peer or crowdfunding platform that can help you fund a creative project.

#8. Kiva

Kiva is a peer-to-peer fundraising platform based on microlending.

Platform Overview

Kiva is a microlending platform where donors can loan funds to a borrower from anywhere in the world. Then, the borrower repays the loan over time. Ultimately, Kiva strives to use this lending model to eliminate poverty.

This unique twist on a traditional peer-to-peer platform allows borrowers to create opportunities for themselves and their communities. 

Kiva’s sustainable model emphasizes the importance of partnerships; a borrower and a lender work together to create positive impact!

When to Consider This Peer-to-Peer Platform

Since Kiva selects the borrowers that appear on the website, this platform is directed toward lenders.

Lenders who are interested in furthering a cause with a tangible impact on a real person should look into using Kiva.

Kiva also advocates for corporate partnerships and lending groups.

How Much Does This Platform Cost?

Lending starts at $25, though lenders can give more if they choose.

Though Kiva does not guarantee that loans will be refunded, they boast a 97% repayment rate.

Learn more about Kiva!

Kiva is a peer-to-peer fundraising platform with a microlending model.

Qgiv’s peer-to-peer fundraising platform will help you engage your supporters and raise more money. Want to learn more? We’ll give you a tour! Just click on the button below.

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