Top Peer-to-Peer Fundraising Platforms for Nonprofits

Peer-to-Peer Fundraising

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Check out Qgiv for a top peer-to-peer fundraising platform.

Have you ever tried peer-to-peer fundraising? It’s a fundraising strategy that involves recruiting supporters to fundraise on your behalf. You support them by providing them with an individual online donation page that directly contributes to your peer-to-peer campaign.

Peer-to-peer fundraising is an opportunity to leverage your nonprofit’s supporters’ personal networks to increase the reach of your campaign. That social aspect makes it a powerful way to both boost visibility in your community and raise money for your programs!

When supporters reach out to their friends and family members, they’re building off of established relationships. This strategy can be very useful for your organization because donors are more likely to give when they know the person who’s doing the asking. Someone might not donate to you if they’ve never heard of you before, but they’re much more likely to give if someone they know is asking them!

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use has a major impact on your campaign’s performance.

To help you find the best tools for your campaign, we’ve compiled a list of our top picks for peer-to-peer fundraising platforms:

In addition to platforms that boost nonprofit fundraising, we’ve also included some bonus options for other projects and ventures:

Let’s break down each platform!

Qgiv is a top peer-to-peer fundraising platform.

Qgiv | Best Peer-to-Peer Fundraising Platform

Platform Overview

Built entirely with you and your participants in mind, Qgiv’s comprehensive peer-to-peer platform empowers nonprofit, faith-based, and political organizations to raise more with custom donation pages. 

Peer-to-peer pages can be customized to your nonprofit, as well as to each of your volunteers. Participants are guided through customizing their pages, sharing their stories, and uploading photos and other elements to their page. This way, each individual’s network of family and friends can see exactly why your campaign matters to the volunteer. You can also create different pages for teams of volunteers and even for groups of teams.

Let’s take a look at some of Qgiv’s unique benefits:

Game Elements Keep Participants Engaged

To keep individual fundraisers engaged and involved throughout the entire course of your fundraising campaign, we’ve created fun features to gamify the experience. This encourages active engagement, as it facilitates a friendly, competitive environment. These features include:

  • Leaderboards.
  • Fundraising thermometers.
  • Fundraising badges.
  • Guided walkthroughs for personal page-building.

Social Integrations Help Spread Awareness

Qgiv has gone the extra mile and built important features that go beyond basic sharing features:

  • Written templates for social posts. These can then be customized to fit the individual’s needs.
  • Posts scheduled in advance.
  • Default image setting. 

Selling Merchandise is Easy

Qgiv’s peer-to-peer platform offers a storefront feature that can track your inventory. You can build a basic storefront in just a few minutes! Items can also be offered for sale during the registration process.

Including a store in your peer-to-peer fundraising event is a handy way to raise more money and give your participants and donors a way to show off their enthusiasm for your cause.

Event Management Keeps You On Track

Qgiv’s intuitive control panel allows you to keep track of your fundraising campaign in a centralized, convenient location. In fact, you can:

  • Manage your fundraising participants and their teams.
  • Track your progress toward your goals.
  • Monitor fundraising activities.
  • Send emails to targeted groups of participants.
  • And more!

Since a peer-to-peer campaign has so many moving parts, Qgiv’s event management system can keep everything organized and efficient.

Text to Give Makes Donating a Breeze

The easier it is to donate, the more likely someone is to give. One way to ensure donating to your peer-to-peer event is easy is to make it mobile responsive. According to the Pew Research Center, 1 in 5 American adults is a smartphone-only user, meaning they don’t have traditional home broadband service. That’s why Qgiv built their peer-to-peer pages to be mobile friendly and offers a text fundraising feature for their peer-to-peer platform.

Encourage and Inspire Participants with Custom Emails

Keep donors engaged and excited with automated custom emails! Before your event, build encouraging emails targeted at different supporter segments. Sending messages to targeted groups of participants is easy; you can encourage inactive fundraisers to get involved, celebrate milestones, send reminder messages, and more!

When to Consider This Peer-to-Peer Fundraising Platform

Qgiv’s platform is perfect for mid-sized or large nonprofits hosting a peer-to-peer event or campaign.

Qgiv’s custom walkthroughs train supporters to create a unique, beautiful page that tells their personal story. This user-friendly service includes drag-and-drop design tools, which means it eliminates the need for knowledge of CSS or HTML.

Qgiv’s peer-to-peer pages can easily be branded to match a nonprofit’s look and reflect its mission—no designer required!

How Much Does This Platform Cost?

Qgiv’s peer-to-peer platform includes peer-to-peer events, the online storefront, and access to all their year-round fundraising tools.

We have multiple packages and payment plans, so check out our pricing here to learn more.

Then, you can find the plan that best fits your nonprofit.

Explore Qgiv's peer-to-peer fundraising platform.

Double the Donation can work with your peer-to-peer fundraising platform to increase matching gift revenue.

Double the Donation | Matching Gift Software

Platform Overview

Double the Donation is not a peer-to-peer fundraising platform per se, but it is a tool to use side-by-side with your peer-to-peer fundraiser to maximize your benefits.

Double the Donation’s matching gift software helps organizations find money they never even knew was available to them.

Using their matching gifts database, users can search their company’s name to find out if they offer any corporate giving programs. If the program exists, Double the Donation provides the parameters for the corporate giving program and whether or not that program involves matching gifts and volunteer grants.

When to Consider This Peer-to-Peer Fundraising Platform

This platform can be used in conjunction with your peer-to-peer fundraising to increase the donation amounts given by your supporters. For example, if even if just one of your donors is matching gift eligible, your fundraising revenue will still increase a considerable amount!

Including Double the Donation’s matching gifts database in peer-to-peer fundraising efforts helps you get the most from your fundraiser. You can even embed the searchable database directly into your peer-to-peer fundraising page or include it in a donation confirmation email. This way, donors can conveniently search for their employer without much effort.

Double the Donation works with organizations everywhere to make fundraisers even more effective and help donors realize their full potential for these fundraisers. Additionally, Double the Donation has an integration with Qgiv that can help streamline the entire peer-to-peer campaign process.

How Much Does This Platform Cost?

Double the Donation’s software has a basic plan as well as a completely automated platform, 360MatchPro (which we’ll talk about later), that might better suit larger organizations trying to increase matching gift revenue quickly. 

Learn more about the price here.

Check out Double the Donation to learn how it can work with your peer-to-peer fundraising platform.

DonorPerfect can work with your peer-to-peer fundraising platforms.

DonorPerfect | Constituent Relationship Manager

Platform Overview

All nonprofits should have a dependable donor database, or constituent relationship management (CRM) system, to store your important information. DonorPerfect can keep track of all your donors and constituents easily, giving you a comprehensive view of donor engagements and automated email acknowledgments.

Though not exactly a peer-to-peer fundraising platform, DonorPerfect is an effective CRM system that your nonprofit can use alongside your peer-to-peer efforts. DonorPerfect seamlessly integrates with Qgiv to automatically store and organize donor’s gift information from your peer-to-peer campaigns. 

When to Consider This Peer-to-Peer Fundraising Platform

DonorPerfect doesn’t just effectively collect and centralize your donor fundraising data, it can also produce effective reports. As your peer-to-peer campaign progresses, your nonprofit can use DonorPerfect to determine how successful your campaign is.

Additionally, if your peer-to-peer campaign is in conjunction with a live event, you can collect in-person donations with a handheld kiosk.

How Much Does This Platform Cost?

DonorPerfect’s platform depends on your nonprofit’s size and needs, so if you’re interested in utilizing this CRM for your peer-to-peer campaign, get a price quote from their website.

Learn more about DonorPerfect and how it can work with your peer-to-peer fundraising platform.

Bloomerang can help supplement your peer-to-peer fundraising platform.

Bloomerang | Constituent Relationship Manager

Platform Overview

With Bloomerang, a powerful CRM system, you can start to get to know your donors more and communicate more effectively.

Using an interactive dashboard, you can review your donor retention rate as well as suggestions from Bloomerang for improvement. Additionally, this is where you can track your current campaign’s success and easily build a “to-do” list to better manage your project and various tasks.

Though Bloomerang doesn’t have its own peer-to-peer platform, it does have an integration with Qgiv that automatically updates your CRM with your peer-to-peer supporters’ activity. Your nonprofit can easily create peer-to-peer campaigns as well as capture the engagement and centralize metrics in Bloomerang.

When to Consider This Peer-to-Peer Fundraising Platform

If your nonprofit is conducting multiple fundraising campaigns or has a significant variety of donation streams, using Bloomerang can help differentiate donations and other transactions based on date, amount, campaign, fund, and more. 

If you want to further engage donors past your peer-to-peer campaign, Bloomerang can help. Tracking your campaign transactions in Bloomerang provides your nonprofit with a comprehensive view of your donors’ engagements. This way, you can analyze, segment, and communicate with constituents to turn them into lifelong supporters.

How Much Does This Platform Cost?

Bloomerang’s platform is priced based on how many donors you currently engage with. To find out where your nonprofit falls on its pricing plans, check out their pricing page.

Check out Bloomrerang's donor management software and how it can work with your peer-to-peer fundraising platform.

CiviCRM can help you manage your donors and can be a peer-to-peer fundraising platform.

CiviCRM | Constituent Relationship Manager

Platform Overview

CiviCRM’s primary focus is donor management, but it can be used alongside your P2P solution. With CiviCRM, your nonprofit can automatically store all your donor data in one place. This creates a centralized and holistic profile for each donor.

Don’t waste your time referring to multiple tools and systems when you need to know specific donor information. Track and nurture your supporter relationships, setting your nonprofit up for a successful peer-to-peer campaign.

When to Consider This Peer-to-Peer Fundraising Platform

CiviCRM helps you track your donor data by creating a new profile with the donor’s engagements or by adding contributions to an existing contact. That way, your nonprofit can build an extended network of supporters and their peers.

It’s really useful for instances where a donor wants to raise money for your organization outside of an established peer-to-peer event.

How Much Does This Platform Cost?

CiviCRM is unique because it’s an open-source platform, meaning that there are no ongoing fees or license costs.

Learn more about how to download on their website.

Learn more about how CiviCRM can work with your peer-to-peer fundraising platform.

Learn about 360MatchPro and how it can work with your peer-to-peer fundraising platform.

360MatchPro | Matching Gift Automation Platform

Platform Overview

360MatchPro is a matching gift automation platform that works beside your peer-to-peer fundraiser to maximize your fundraising potential.

With 360MatchPro’s software, not only can you market matching gifts on your peer-to-peer fundraising pages, but you can also reach out specifically to those who qualify! Once someone donates to your cause and their information is stored in your database, 360MatchPro will automatically determine if they’re using a corporate email address from a matching-gift-eligible company.

When to Consider This Peer-to-Peer Fundraising Platform

360MatchPro is a great platform for large nonprofits looking to expand on their existing matching gifts revenue. It makes a great addition to your peer-to-peer fundraising platform to exponentially increase your overall gift amounts through corporate giving.

How Much Does This Platform Cost?

Contact 360MatchPro for a quote on this unique software or schedule a personalized demo.

Check out 360MatchPro and find out how it can help peer-to-peer fundraising platform.

Bonus Peer-to-Peer Fundraising Platforms

Are you looking for a different type of peer-to-peer fundraising platform?

These platforms aren’t directed at nonprofits, but they have many advantages for anyone who’s interested in funding a specific project or business.

Let’s take a look.

WeFunder is an equity crowdfunding platform to supplement your peer-to-peer fundraising platform.

WeFunder | Crowdfunding Platform

Platform Overview

WeFunder is an equity crowdfunding platform created to put the power of investment into the hands of ordinary people.

Primarily targeting start-ups and small businesses, WeFunder allows anyone to post their project or start up idea. Anyone who gives to your campaign will be an “investor” — not just a donor, but someone who gains a stake in the future of your organization.

Though investors can give as little as $100, they must first be accredited and submit an application through WeFunder.

When to Consider This Peer-to-Peer Fundraising Platform

WeFunder is great for startups and small businesses of all sizes in all stages of development.

However, WeFunder recommends that campaign creators have at least one experienced investor or investment club to publicly back the venture.

Working prototypes or other points of proof are also recommended to create the most effective campaigns.

How Much Does This Platform Cost?

It’s free to create a company profile on WeFunder! Additionally, WeFunder will charge a certain amount of the total revenue raised, but only if successful.

Learn more here.

Learn about WeFunder and how it can work with your peer-to-peer fundraising platform.

Kickstarter is a crowdfunding platform that can help your peer-to-peer fundraising platform.

Kickstarter | Crowdfunding Platform

Platform Overview

Kickstarter is a crowdfunding platform for creative projects. Projects can range from art to video games to music and are then shared by the host with the Kickstarter community when completed. All creative types can post their dreams on Kickstarter!

This is how it works: backers contribute an “investment” to an individual campaign. In return, the campaign creator offers some type of product, reward, experience, or acknowledgment to the donor. This incentive can be a wide range however, oftentimes corresponding with the investment amount given.

Kickstarter works on an “all or nothing” platform. Campaign creators only receive funding if they meet their goals. This dynamic can create a sense of fundraising urgency as supporters rally to help you achieve your goal!

When to Consider This Peer-to-Peer Fundraising Platform

If you have a creative project that you want to bring to life, Kickstarter may be the place for you!

You’ll need to be able to develop reward tiers to incentivize donations, so take into consideration what you can reasonably provide to donors. For example, many musical artists will give back signed CDs or put supporters on an early release list for the album. 

It’s also important that you think carefully about your fundraising goal; if you overestimate, you may not receive funding!

How Much Does This Platform Cost?

Kickstarter only collects fees if your project is successfully funded. This fee includes a Kickstarter fee (percentage of total funds) as well as a payment processor fee. 

Check out their pricing page to learn more specifically about the details.

Check out if Kickstarter can supplement your peer-to-peer fundraising platform.

Kiva is a peer-to-peer fundraising platform based on microlending.

Kiva | Microlending Platform

Platform Overview

Kiva is a microlending platform where donors can loan funds to a borrower from anywhere in the world. Then, the borrower repays the loan over time. Ultimately, Kiva strives to use this lending model to eliminate poverty.

This unique twist on a traditional peer-to-peer platform allows borrowers to create opportunities for themselves and their communities. 

Kiva’s sustainable model emphasizes the importance of partnerships; a borrower and a lender working together to create a positive impact!

When to Consider This Peer-to-Peer Fundraising Platform

Since Kiva selects the borrowers that appear on the website, this platform is directed toward lenders.

Lenders who are interested in furthering a cause with a tangible impact on a real person should look into using Kiva.

Kiva also advocates for corporate partnerships and lending groups.

How Much Does This Platform Cost?

Lending starts at $25, though lenders can give more if they choose. Though Kiva does not guarantee that loans will be refunded, they have a nearly perfect repayment rate.

Learn more about the costs on Kiva’s website.

Find out if you can use Kiva's microlending peer-to-peer fundraising platform.

Additional Resources

Check out Qgiv for a top peer-to-peer fundraising platform.

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